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Lead Generation Basics for Small Manufacturing Companies Lead Generation Basics for Small Manufacturing Companies

Like many manufacturing companies you are also losing your sleep over regulatory requirements, fast moving multinational companies and stiff price competitiveness.

*With the new government initiative on mandatory procurement from Micro and Small Enterprises (MSEs) every Central Ministry or Department or Public sector shall set an annual goal of procurement from MSEs with the objective of achieving an overall procurement of minimum 20% of total annual purchases of products produced and services rendered by MSEs in three years.

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Many industries in the 21st century are struggling to reach to the same levels of growth they enjoyed in the 1990’s. Companies are in the constant lookout for ways and means to increase their revenues and profits. It is getting increasingly difficult and costly to attract new customers, as per research analyst it cost five times more to acquire a new customer than retaining an existing one.

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