Where is your data today? Do you contact information in outlook? Maybe some numbers are on your phone? It's likely you have a stack of business cards in a drawer you dig through each time you need to contact someone. To top it off, you might have tens of names and numbers scattered amongst several old notebooks you keep in your laptop bag.
Sound familiar? You're not alone. Even the most organized occasionally find our customer list scattered. The solution to not only centralize your data in one place, but to centralize it in a way that allows you to use your contact information for sales growth. As it takes some time to create a CRM-based sales program, you want to make sure the system you're marrying your program to is worth your time and energy.
With the above in mind, we all know that as scattered as our own contact list tends to be, others in our sales team are going to be just as unorganized.
The question becomes – why would you care to have access to the data of other sales professionals in your organization when their contacts are not your sales targets or within your area or territory? The answer is simple; the more you share amongst yourselves, the more there is to share. In your own customer outreach how often do you come across potential clients that are not within your territory or specifically assigned to you? It likely happens all the time. In well organized programs this information is immediately shared across the entire sales team so that the contact can be engaged by the right sales professionals as quickly as possible. This is only possible if all contacts, from al sources, are in one central database.
Once your contact list is in one place, how do you make use of it for sales and customers services? The answer may be obvious to some, but it goes far beyond having a call list there for all to access. What becomes important is the ability to touch your customers frequently, but in varied manners so that each contact isn't subject to the same newsletter or call each month.
With PMAM CRM, you have a variety of contact tools at your disposal, such as email templates, call scripts, surveys, mail merge etc.
Sales contacts are assets. If you don't think of them in this manner you will never be able to leverage them in as strong a manner as you might otherwise.
Just as you would grow physical assets within your organization, using a CRM program such as PMAM CRM grows your human assets. A growing human.
A contact is a touch. A touch is to convey you're thinking about someone; you want them to know something; you want to talk further. It's bringing someone else into a conversation.
If you look at a contact is merely a chance to talk "at" someone, you will miss out on all the ways they could help you help them. If you talk "with" someone, instead of at them, they will show you how to bring them into your sales program in the right manner for them and their company. This is why we call a contact a "touch" at PMAM. We've built our program from the ground up to be a two-way communication tool, as opposed to a one-way conduit such as you'll find in other CRM system. Make use of the tools you'll find in PMAM and instigate a touch, instead of just a contact.
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